Dr. Yogesh Ajudiya — Founder & Director of The Phenol Institute, Rajkot, Gujarat. M.Sc., Ph.D. in Chemistry. CSIR-SPMF (NET) qualified with All-India-Rank 1 in CSIR-NET December 2015. GATE, SET, GSET and GPSC qualified. Chemistry educator for NEET, JEE, GUJCET and Board examinations. 1,100+ MBBS placements over 10 years.

Dr. Yogesh Ajudiya's path is self-made. A first-generation educator with no inherited institution behind him, he chose chemistry, chose Rajkot, and chose the slow compounding business of teaching school and college students for competitive exams. He set up his first classroom with a whiteboard, a stack of NCERT textbooks and the conviction that small batches taught well outperform big batches taught loudly — and let the rest of the brand unfold from there.

The category was crowded. Gujarat has no shortage of NEET and JEE coaching, and Saurashtra has its share. The differentiator was never going to be marketing or class size. It was going to be the chemistry — the depth of the concept clearing, the discipline of the weekly testing, the seriousness of the doubt clearing, and the willingness of the founder to sit on the other side of the table after the last class and walk through a student's anxieties personally.

Today The Phenol Institute and its sister brand The Catalyst Chemistry Education Centre — operated by a registered educational trust based in Rajkot — function as one of Saurashtra's most trusted chemistry-first coaching houses. The numbers compound quietly: 2,000+ students taught, 250+ MBBS admissions every year, 1,100+ MBBS seats over the institute's lifetime, a 68,700+ Instagram community, a YouTube channel approaching 10,000 subscribers since 2018, and a mobile app that puts the same chemistry into the hands of every student with a smartphone.

Yogesh's operating philosophy mirrors the one he teaches in chemistry — first principles, audit-grade discipline, no shortcuts. The investment of time and money has gone exactly where it compounds: into the lectures, into the test series, into the doubt-clearing sessions, into the printed material, into the Phenol app, and into the YouTube channel that lets a student in any Gujarati-medium school revisit a stereochemistry lecture at 11 p.m. before the morning's NEET test.

The institute runs on the same operating cycle every year. The chemistry syllabus is broken down to the molecule. The test series is calibrated to the latest NEET and JEE patterns. The mentorship is one-to-one for the students who need it. The faculty bench is sized for full attention — 12+ teachers, 50+ staff — large enough that quality stays high across cohorts and small enough that every student gets the hours on chemistry the year demands.

The horizon is long. A chemistry institute is not a quarterly business — it compounds across batches, across decades, across the families who have sent a younger sibling because the older one cleared MBBS. The Phenol Institute is built on that compounding, and the operating decisions every year are the ones a chemistry teacher would make, not the ones a marketing budget would.

Yogesh is the kind of teacher whose phone rings the night before the NEET exam — and gets picked up. The mentorship is not a bullet point on the institute's brochure. It is the actual operating mode. Most of the 1,100+ MBBS placements over the decade share one thing in common: the student or the parent had a one-on-one conversation with the founder at the point where the year hung in the balance, and the conversation ended with a written plan, not an empty pep talk.

The conversations are direct. A repeater student asks how to break the plateau between 480 and 600. A 12th student's parent asks whether to attempt JEE Advanced or focus on NEET. An M.Sc. student asks how to structure six months of preparation for CSIR-NET. A Gujarati-medium aspirant asks whether the English of the entrance exam will be the wall it appears to be. None of these conversations get scripted answers. They get the honest version, and they get a plan.

Outside the institute, Yogesh is a quiet contributor to the Rajkot education ecosystem — Saurashtra's broader Gujarati-medium science movement, the alumni-doctor network that returns to the institute to speak to younger cohorts, and the families across rural Gujarat who are betting an enormous share of their household income on a single child's NEET or JEE result. The door is open. The advice is free. The exam doesn't care whether the family can afford coaching elsewhere; the teacher shouldn't either.